American Express prospect acquisition landing pages.
At a company the size of American Express, just a 1% increase in conversion rate can boost revenue by tens of millions of dollars. Analytics indicate that sometimes all it takes is rewriting a single word, phrase or paragraph that’s been inhibiting conversion.
In my role at Amex I work alongside the UX team, writing clear, concise and humanistic copy that effortlessly guides prospects through mobile and web-based experiences and applications.
Content includes marketing pages, landing pages, prototypes and A/B tests for credit cards, personal loans, rewards programs and other Amex products.
American Express, acquisition, landing pages, digital, interactive, online, Mitch Lemus