Page takeovers / e-commerce

Capital One wanted to drive card enrollments for non-cardholders, and drive increased card usage for current cardholders.

For current card holders on ecommerce sites, we offered exclusive discounts for making purchases with their Cap One card.

For non-cardholders on ecommerce sites, we prompted them to see if they qualify for a card in just 60 seconds. If approved, they can shop with a virtual card right away.

In the sample above, an ad on the Yahoo sign-in page allows users to carousel through a variety of member benefits
before checking to see which cards they qualify for in less than a minute.

Ad on the Yahoo sign-in page diverts people from checking their email with a great limited-time offer.
Users get 5 free songs when they’re approved for a card.
But they must apply quickly, before the timer ticks down to zero.




Ad on the Yahoo sign-in page challenges the users to compare their card’s benefits with the Cap One cards they’re pre-approved for.
The comfortably pampered pooch acts as a fun metaphor for the perks & privileges members receive as “top dog.”




<align=left> OBJECTIVE: 1) Drive card usage by reaching consumers in innovative new ways. 2) Generate leads.

SOLUTION: On shopping pages, when a user clicks a Cap One "ClickBacks" button under select items, a pop-up alerts him of
special discounts only available if purchased with a Cap One card. Shown here: bonus miles for purchasing the green fry boots.




OBJECTIVE: 1) Drive card usage by reaching consumers in innovative new ways. 2) Generate leads.

SOLUTION: On shopping pages, when a user clicks a Cap One "ClickBacks" button under select items, a pop-up alerts him of
special discounts only available if purchased with a Cap One card. Shown here: cash-back savings for purchasing select headphones.




OBJECTIVE: 1) Up-sell consumer at the point of purchase. 2) Generate leads.

SOLUTION: When the consumer places an item in his shopping cart, he is served a dynamic message for a special offer on a
related product (an iPad cover) if purchased with a Cap One card.




The first of 3 key screens demonstrating how a user can find a card, apply, and get approved right in a banner – without ever leaving the page.

Banner expands when clicked, taking the user through the application process.

Upon completion, the user is emailed a virtual card that can be used right away.



The second of 3 key screens demonstrating how a user can find a card, apply, and get approved right in a banner – without ever leaving the page. Banner expands when clicked, taking the user through the application process. Upon completion, the user is emailed a virtual card that can be used right away.



The third of 3 key screens demonstrating how a user can find a card, apply, and get approved right in a banner – without ever leaving the page. Banner expands when clicked, taking the user through the application process. Upon completion, the user is emailed a virtual card that can be used right away. </font



Description

Online lead generation concepts for Capital One credit cards, featuring Yahoo sign-in page ads and innovative e-commerce tactics.

For

Capital One credit cards. Copywriter: Mitch Lemus

Type

Capital One, Mitch Lemus, advertising, copywriting, banners, e-commerce, website, digital, online, interactive, credit cards, financial