Intel B2C & B2B Advertising

Strategy: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people's lives every day.

Strategy: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people's lives every day.

Strategy: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people's lives every day.

Strategy: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people's lives every day.



Don't get it? Don't worry. The geeks in your IT department will understand.

User drags the slider to accelerate data flow.

Description

Strategy “Small Wonder”: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people’s lives every day. (Exploratory campaign)

Intel gigabit print ad and banner: Targeted to IT professionals, dramatizing data bandwidth capabilities.

For

Intel. Copywriter: Mitch Lemus

Type

Mitch Lemus, Intel, technology, microprocessors, print ads, campaign