Intel B2C & B2B Advertising

Strategy: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people's lives every day.

Strategy: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people's lives every day.

Strategy: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people's lives every day.

Strategy: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people's lives every day.



Don't get it? Don't worry. The geeks in your IT department will understand.

Description

Strategy “Small Wonder”: Make tiny Intel microprocessors relevant to consumers by showing how they make a huge impact in people’s lives every day. (Exploratory campaign)

Intel gigabit print ad and banner: Targeted to IT professionals, dramatizing data bandwidth capabilities.

For

Intel. Copywriter: Mitch Lemus

Type

Mitch Lemus, Intel, technology, microprocessors, print ads, campaign