Wendy’s – web / in-game / iPad

Wendy's salads menu landing page. Part of campaign that included web pages, emails, banners and online promos for Wendy's restaurant chain.

Salads landing page.

"Quality is Our Recipe" page.

One of four salad description pages.

Wendy’s Countdown Banner

OBJECTIVE: 1) Reinforce that Wendy’s new line of salads are made fresh every day. 2) Drive consumers to restaurants.

SOLUTION: Dramatize a sense of urgency with seconds clicking off a clock. Salads stay fresh only for so long. Same as this coupon offer.

Promo pairing two 99 cent items.

Contextual in-game ad for NHL 2K10. Just how hot are Wendy's Spicy Chicken Nuggets? They "melt ice on contact."

Contextual in-game ad for “Need for Speed.” Objective: Reinforce that Wendy’s Spicy Chicken Nuggets are HOT!

Contextual in-game ad for “Band Hero.” Objective: Reinforce that Wendy’s Spicy Chicken Nuggets are HOT!

Contextual in-game ad for “Tony Hawk Ride.” Objective: Reinforce that Wendy’s Spicy Chicken Nuggets are HOT!

Arena ad for basketball games. Objective: Reinforce that Wendy’s Spicy Chicken Nuggets are HOT!

Statium and arena ad for sporting events. Objective: Reinforce that Wendy’s Spicy Chicken Nuggets are HOT!

Promo focusing on price.

Interactive landing page for 3 types of Wendy's baconburgers.

Landing page for Wendy's new line of wraps.

Email focusing on freshness, ingredients and preparation of Wendy's 4 new salads.

Email for Apple Pecan Chicken Salad.

Landing page for a seasonal summer salad that's being tested in limited markets.

Pick-2 promo for ad placement on the iPad.

Pick-2 promo for ad placement on the iPad.

Description

Developed site copy, an iPad application, in-game advertising, emails, rich-media banners and outdoor for Wendy’s restaurants. Spearheaded copy for an all-new line of salads.

For

Wendy’s website / emails / banners / iPad. Copywriter: Mitch Lemus

Type

emails, landing pages, iPad app, website, digital, interactive, online, Wendy’s, food & beverage, advertising, copywriting, Mitch Lemus