BloodSaves.org -
Wrote/edited all copy and created site architecture for this public service Ad Council site. Targeted to 16 - 24 year olds -- a demographic interested in righting social injustices but who have very little clout to do so. But one thing they can do to make the world a better place is save lives by donating blood. Site is part of a related print and TV campaign. (Communication Arts Interactive Annual 11 Award Winner.)