Ford Sync website

Brochure distributed at the Detroit Auto Show.

Brochure distributed at the Detroit Auto Show.

Description

'‘Get ready for an intelligent conversation with your car.’'
As lead writer I developed the brand voice and site-wide copy introducing Ford Sync – an in-car system that gives drivers hands-free voice-activated control over their mobile phones and digital music players. Site debuted at the Detroit Auto Show where a companion brochure I wrote was distributed.

For

Ford. Copywriter: Mitch lemus

Type

advertising, copywriting, website, digital, online, interactive, brochures, collateral, automotive, telecommunications, technology, Ford Sync, Mitch Lemus,