P&G Meta Wellness Website


Spearheaded website content creation and copywriting for Meta – a new line of health and wellness products from Procter & Gamble. Worked with UX to identify relevant content and map out site structure and navigation. Established brand voice, wrote dozens of product descriptions and authored educational articles on digestive health.


Advertising, copywriting, website, health & wellness, digestive health, supplements, online, interactive, digital, Mitch Lemus