OBJECTIVE: 1) Introduce Wendy’s new line of salads made with all fresh ingredients. 2) Drive consumers to the restaurant.
SOLUTION: Consumers learn about each salad ingredient as they drag them into the bowl. Once the salad is "built," the visitor is rewarded with the opportunity to print a coupon.
microsite, digital, interactive, Wendy’s, food & beverage, advertising, copywriting, Mitch Lemus