Capital One wanted to drive card enrollments for non-cardholders, and drive increased card usage for current cardholders.

In the sample above, an ad on the Yahoo sign-in page allows users to carousel through a variety of member benefits
before checking to see which cards they qualify for in less than a minute.

Ad on the Yahoo sign-in page diverts people from checking their email with a great limited-time offer.
Users get 5 free songs when they’re approved for a card.
But they must apply quickly, before the timer ticks down to zero.

Ad on the Yahoo sign-in page challenges the users to compare their card’s benefits with the Cap One cards they’re pre-approved for.
The comfortably pampered pooch acts as a fun metaphor for the perks & privileges members receive as “top dog.”

<align=left> OBJECTIVE: 1) Drive card usage by reaching consumers in innovative new ways. 2) Generate leads.

SOLUTION: On shopping pages, when a user clicks a Cap One "ClickBacks" button under select items, a pop-up alerts him of
special discounts only available if purchased with a Cap One card. Shown here: bonus miles for purchasing the green fry boots.

OBJECTIVE: 1) Drive card usage by reaching consumers in innovative new ways. 2) Generate leads.

SOLUTION: On shopping pages, when a user clicks a Cap One "ClickBacks" button under select items, a pop-up alerts him of
special discounts only available if purchased with a Cap One card. Shown here: cash-back savings for purchasing select headphones.

OBJECTIVE: 1) Up-sell consumer at the point of purchase. 2) Generate leads.

SOLUTION: When the consumer places an item in his shopping cart, he is served a dynamic message for a special offer on a
related product (an iPad cover) if purchased with a Cap One card.

The first of 3 key screens demonstrating how a user can find a card, apply, and get approved right in a banner – without ever leaving the page.

Upon completion, the user is emailed a virtual card that can be used right away.

The second of 3 key screens demonstrating how a user can find a card, apply, and get approved right in a banner – without ever leaving the page.
Banner expands when clicked, taking the user through the application process.
Upon completion, the user is emailed a virtual card that can be used right away.

The third of 3 key screens demonstrating how a user can find a card, apply, and get approved right in a banner – without ever leaving the page.
Banner expands when clicked, taking the user through the application process.
Upon completion, the user is emailed a virtual card that can be used right away. </font