Citi ThankYou Rewards – newsletter

Envelope and cover of newsletter.

Inside of newsletter.

Inside of newsletter. (Expanded accordian design).

Inside of newsletter.

"Coming Soon" postcard alerting members to be on the lookout for an all-new newsletter.


Citibank offers credit card customers ThankYou Reward Points. For their re-launched newsletter, I coined the name “ThankYou Pointers.” Redesigned with a magazine-style look and editorial-style tone, I wrote all copy for this edition which weaves reward program “pointers” into articles on Home Living (the theme of the summer newsletter).


Citibank ThankYou Rewards. Copywriter: Mitch Lemus


Mitch Lemus, advertising, copywriting, direct mail, direct response, DM, DR, print, citibank, rewards program, newsletter