Citibank offers credit card customers ThankYou Reward Points. For their re-launched newsletter, I coined the name “ThankYou Pointers.” Redesigned with a magazine-style look and editorial-style tone, I wrote all copy for this edition which weaves reward program “pointers” into articles on Home Living (the theme of the summer newsletter).
Citibank ThankYou Rewards. Copywriter: Mitch Lemus
Mitch Lemus, advertising, copywriting, direct mail, direct response, DM, DR, print, citibank, rewards program, newsletter