BloodSaves – PSA website

Description –
Wrote/edited all copy and created site architecture for this public service Ad Council site. Targeted to 16 – 24 year olds – a demographic interested in righting social injustices but who have very little clout to do so. But one thing they can do to make the world a better place is save lives by donating blood. Site is part of a related print and TV campaign. (Communication Arts Interactive Annual 11 Award Winner.)


Blood Saves – website for the Ad Council. Copywriter: Mitch Lemus


advertising, copywriting, public service, health, youth market, non-profit, digital, interactive, online, website, communication arts award, Mitch Lemus