''Reliable birth control. Predictable periods.''
Developed concepts and copy for a series of rich media banners for Ortho Tri-Cyclen Lo (The Pill).
The banners, targeted to 18 - 24 year old women, ran on gossip, celebrity, and social networking
sites such as People Magazine, MySpace, iVillage, etc., with the overriding message being:
“With The Pill, your periods are more predictable. There are no surprises.''